Friday, November 19, 2010

Color psychology - Wikipedia, the free encyclopedia

Color psychology - Wikipedia, the free encyclopedia: "Inherent difficulties in properly controlling trials of color's effect on humans mean that a subject's expectations and cultural bias cannot be ruled out. Moreover, much evidence is anecdotal (e.g. the blue street lighting case) or based on data that includes confounders (e.g. the shirt-color correlation). Chromotherapy, a form of alternative medicine, is based on the hypothesis that distinct colors have health effects[10] unrelated to the aforementioned placebo effect. Such profound claims are the subject of skepticism and are often regarded as pseudoscience."

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