Experts say 'failure' critical to a child's development - WFSB 3 Connecticut: Rewarding every child that participates in competitions has become more and more common, but some experts say that may be doing more harm than good.
Rejection and disappointment were a part of life, but it's something more and more parents don't want their children to experience.
That's why many schools and youth sports teams embraced the "Every child gets a ribbon" policy. They said everybody wins. No one gets hurt.
"Confidence is something you can't give a kid," said parenting expert Malcolm Gauld. "They earn it and the great thing about once they earn it, you can never take it away from them. But you're never going to give it to them with a ribbon."